My name is José Hernandez. I'm a young finance professional and millennial.

My mission is to educate my generation in the areas of personal finance and investing.


My family and I came to the US as hard working immigrants with little money and even less understanding of it. Through grit and sacrifice, I was blessed with the opportunity to earn an education in Finance. My aim is to use that knowledge, along with my professional experience to positively impact my generation.

My mission



It is my mission to provide valuable information and content to hard-working young adults who feel that they never had an opportunity to learn about the fundamentals of how to be financially successful.

There is a clear gap in understanding in the areas of personal finance and investing in this country. I intend on sharing everything that I have learned (and continue to learn) as a professional in order to close that gap as much as I can, while remaining compliant with all Securities Regulations and Legislation.

My goal is to provide my generation with the tools and resources (education) necessary in order for them to take OWNERSHIP over their finances, and start building the financial future that they desire for themselves and their families.

I intend on working extremely hard to create a personal brand that is centered around the following values:



-Work Ethic





My goal is to create a platform that eventually reaches thousands of people in a way that materially changes their lives. 

I also will strive to repay my mother and father for the incredible sacrifices they've made in order to help me get to where I am today.

Lastly, I want to create something that I will be proud of for the rest of my life. 


“It’s not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for.” 

Robert Kiyosaki